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Bartender appreciation day6/5/2023 ![]() ![]() The work for our bartending community is just getting started. The next steps would include job descriptions, compensation packages, and so on. Let us continue with the conversation around solidifying the bartending craft here in Jamaica and move with alacrity from talk to credible action. The bartender is crucial to our tourism product, entertainment communities and inextricably linked to health objectives of food safety and sanitation. In doing so, we recognise the importance of this profession and the potential impact on the bar and beverage industry as well as the economy on a whole. The bartender is entrusted to make drinks that we will consume, these drinks will go directly into our bodies! Therefore, having this knowledge, will we as consumers continue to allow persons not trained or certified to have this much control? As consumers we must demand from bars, restaurants, hotels and places of entertainment trained professionals. That is, services directed at people's bodies. In services marketing theory, there is a category of service known as people processing services. In my opinion, there needs to be a standard set for operating in this role. Unlike their bartending counterparts in the United States, locally our bartenders require no certification to land a position they just need to be able to whip up some drinks and all is in motion. Oftentimes, the Jamaican bartender is perceived as someone with little to no academic education and who has taken up this line of work because there is nothing else to do. Bartenders were invited to have a drink on the cognac brand as well as learn more about cognac.Īn objective of JUBAM is to assist in providing greater recognition for the bartending profession. This year's celebration was made special as the Jamaica Union of Bartenders and Mixologists Limited (JUBAM) partnered with Select Brands-distributed Martell cognac in celebrating the bartending community through an expression of cognac. In fact, many bartenders operating here in Jamaica are not even familiar that such a date exists, not to mention the Bartender Appreciation Day celebrated in December. The concept of celebrating these professionals is somewhat novel. A bartender knows how to make and serve the drinks we love to enjoy.Īnnually, on February 24, World Bartender Day is celebrated globally, and this year Jamaica was no exception. Above all, bartenders are honest and operate with integrity. The bartender keeps the peace and carries out the serve and drink responsibly mandate so that consumers are able to enjoy the bar experience and still get home in one piece. The bartender sets the tone and style for any bar. A bartender can hold court and still manages to make a drink that keeps a smile on your face. They are our councillors, friends, and psychologists. Bartenders are perceived to be all-rounders. Today, we are embracing the definition and holding bearers of the title of bartender to a higher standard. The bartender must have sound and fluent conversation and cannot be drunken or dirty …”. The bartender is girt about by a rigid code of professional ethics, whose work demands a clear head and a steady hand. The bartender is one of the most dignified, law-abiding and ascetic of men. On H L Mencken of the Baltimore Evening Sun wrote: “The average bartender, despite the slanders of professional moralists, is a person of self-respect and self-possession an individual who excels at a difficult art and is well aware of it a person who shrinks from ruffianism as from uncleanliness in short, a genteel person. ![]()
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